The company Aquazzura Italia S.r.l. ("Aquazzura") as data controller informs you of the following on the processing of your personal data pursuant to art. 13 of EU Regulation 2016/679 on the protection of personal data ("GDPR").
1. Purpose of processing and consequences in case of refusal to provide your personal data
a) Purposes necessary for registration to the site and / or for the performance of a requested service
Aquazzura processes the personal data you provide to allow you to register to the website, create your own account and take advantage of all the features of the website, including request information on our products and their availability, request assistance, be contacted, make purchases through our e-commerce. For these purposes, Aquazzura processes your data such as title, name and surname, email, data on the place of residence (city, country), date of birth. For the execution of the e-commerce service, in addition, Aquazzura also deals with the data relating to the shipping address (street, house number, apartment, floor, postal code), telephone number, payment details. For the purposes indicated above, giving your personal data is necessary and any refusal would prevent you from creating an account on our website or from using the service requested.
b) Further objectives: marketing - profiling - sharing of data with the Aquazzura group
With your consent, which is optional, Aquazzura uses your personal data for marketing purposes, that is to send you promotional newsletters, commercial communications or advertising on events, promotional and commercial initiatives of Aquazzura, market research and surveys on satisfaction, as well as for statistical analysis with anonymous data, organized in an aggregated form.
The marketing activities are carried out by e-mail, newsletters, telephone calls by operator, text message, MMS, chat, instant messaging, social networks and traditional mail, including sending invitations to events organized by Aquazzura or to which Aquazzura takes part. You can at any time indicate the preferred mode of contact between those listed above and may object to receiving promotional communications through all or only some of the communication channels mentioned above.
With your consent, which is optional, Aquazzura, in its boutiques and online through Internet websites or Aquazzura's social media account, collects information related to your preferences, habits, lifestyle and details of purchases made to use them for the creation of group and individual profiles ("profiling") that are used to send you personalized communications and to conduct market research and statistical research with anonymous data, organized in aggregate form.
The personalized marketing activities are carried out by e-mail (newsletter), telephone, SMS, MMS, chat, instant messaging, social networks and traditional mail, including the invitation to events. You can at any time indicate the preferred mode of contact between those listed above and may object to receiving promotional communications through all or only some of the communication channels mentioned above.
With your consent, which is optional, Aquazzura uses your personal data for purposes of sharing them with the companies of the Aquazzura group, for carrying out marketing activities on their part, that is to send you promotional newsletters, commercial communications or advertising on the events, the promotional and commercial initiatives of the companies of the Aquazzura group, market research and surveys of satisfaction, as well as for carrying out statistical analysis with anonymous data, organized in aggregate form.
The marketing activities are carried out by e-mail, newsletters, telephone calls by operator, SMS, MMS, chat, instant messaging, social networks and traditional mail, including sending invitations to events organized by the companies of the Aquazzura group or to companies of the Aquazzura group participate. You can at any time indicate the preferred mode of contact between those listed above and may object to receiving promotional communications through all or only some of the communication channels mentioned above.
For the marketing, profiling and sharing of your data, Aquazzura uses data such as title, name and surname, email, data relating to the place of residence (city, country), date of birth, data related to the interaction with our digital initiatives (Internet sites, social media), products searched, seen online, requested and / or purchased, participation in events organized by Aquazzura or in which Aquazzura takes part.
The provision of your personal data for the purposes of marketing, profiling and sharing of your data above is optional and any refusal will not have any consequence on your registration to the website.
2. Methods and legal bases of processing
Aquazzura processes your personal data with and without the aid of electronic tools, based on the logic and procedures consistent with the purposes indicated below and in compliance with the GDPR, including the profiles of confidentiality and security.
The data may be provided by you at the time of registration to our website, acquired during visits to our boutiques, provided during interaction with our digital initiatives (websites, social media), or during events organized by Aquazzura or in which Aquazzura takes part.
In compliance with the GDPR, the personal data concerning you acquired by you or authorized third parties are used to update and correct the information previously collected.
Aquazzura processes your personal data according to the following legal bases:
• your consent
• the legitimate interest of Aquazzura for carrying out its business activities;
• fulfillment of obligations arising from a contract between you and Aquazzura;
• fulfillment of legal obligations.
3. Communication of your personal data to third parties
Personal data are accessible to our staff duly authorized on the basis of need criteria and are disclosed to third parties in the following cases:
(i) when the communication is required by applicable laws and regulations with respect to third parties who are legitimate recipients of communications, such as authorities and public bodies for their respective institutional purposes;
(ii) communication to third parties in the case of extraordinary transactions (e.g. mergers, acquisitions, sale of companies, etc.).
Your personal data are also shared with our service providers, e.g. for services of a technical and organizational nature that are functional to the purposes indicated above as independent collaborators, also in an associated form - e.g. for shipments, the management of payments, companies specialized in market research and analysis of data, advertising companies, etc. We provide to these entities only the data necessary to perform the agreed services and they act as Data Processors, on the basis of the instructions received from Aquazzura.
Finally, to provide you with the products and services you have requested (e.g. to guarantee the same benefits all over the world), other companies of the Aquazzura Group as data controllers and on the basis of the applicable privacy law can access your personal data.
Aquazzura does not communicate your data to third parties so that they can use it for their marketing or profiling purposes.
4. Transfers of personal data outside the European Union
Some of the aforementioned subjects may also be established outside the European Union, in countries that do not guarantee an adequate level of protection to personal data according to the standards established by the GDPR. Aquazzura adopts the necessary precautions for a legitimate data transfer (e.g. through the implementation of the Standard Contractual Clauses approved by the European Commission). You can request information on the transfer of your personal data abroad at any time by contacting Aquazzura or the Data Protection Officer of Aquazzura at the addresses indicated below.
5. Retention of personal data
Personal data processed for registration purposes on our website and to reply to a specific request is processed for the time necessary to perform the requested service. Personal data processed in the context of e-commerce activities are kept for the time necessary to pursue the purpose for which they are collected and, in any case, in compliance with the applicable financial and commercial law requirements.
For the purposes of marketing, profiling and sharing data with the companies of the Aquazzura Group, the data is kept for the time strictly necessary for the fulfillment of said purposes, within the limits permitted by the GDPR. You can at any time request the deletion of data for these purposes and object to the processing of data for marketing purposes.
6. Data Controller and Data Protection Officer
The Data Controller is Aquazzura Italia S.r.l., with offices in Lungarno Corsini 8, 50123 Firenze (FI). The Data Protection Officer is domiciled at the registered office of the Data Controller and available at the following email address: .... .
7. Your rights
You can contact Aquazzura as Data Controller or the Data Protection Officer at the above addresses to get an updated list of our data processors (i.e. our service providers), of the subjects to whom your data are communicated and to exercise at any time the following rights as per art. 15 ss. of the GDPR; obtain confirmation of the existence or otherwise of your data, verify its content, origin, accuracy, request integration, updating, rectification, erasure, anonymity, request data portability, limitation of processing, opposition to processing for legitimate reasons, es. opposition to marketing activities, submit an application to the Supervisory Authority (the Italian Data Protection Authority).